Would you like to become a (better) Digital Marketer?

You won't become a Digital Marketer overnight. You can do a Digital Marketing course but there is so much more to learn than what a course can cover. It takes practice, guidance, drive, and much more. Find out how the Lente programs can help you become a skilled Digital Marketer to a level that suits your career or business goals.

The Lente Digital Marketing Programs are built for you to gain more skills, knowledge and experience within a space where you can safely practice, and be guided and supported by experienced digital marketers.

Skills

As a digital marketer, your responsibility is to generate, implement, and optimise  new tactics to improve marketing and business performance using your digital marketing toolbox, including:

Data & Web Analysis

Search Engine Marketing & SEO

Social Media Marketing

Content Marketing and Content Creation

Display Advertising / Programmatic

Email Marketing / CRM

Reporting and Communication skills

Knowledge

Knowledge should reach beyond the use of the Digital Marketing Toolbox. It’s about when to use which tool, why, for how long, in conjunction with any other tools, and performance anticipation. That means you’d need knowledge about:

The purpose of digital marketing channels

Potential campaign performance and outcomes, and its implications on the business

The performance of previous and current marketing activities

Industry and company knowledge of the business or client(s)

Consumer behaviour and motivations

Digital Marketing news and trends

Experience

Experience in Digital Marketing will help you to become more advanced Digital Marketer and work faster and more efficiently.

The Lente programs are on-the-job training programs so that you learn Digital Marketing skills and knowledge and apply that to existing work projects. That means that you gain work experience during the duration of program, and beyond.

There is no work experience required to participate in the programs.

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Personality & Attitude

An interest in Digital Marketing isn’t the only ingredient that is required for you to become a good or better Digital Marketer. You’d need to be person who is:

Performance driven and would like to improve business outcomes

Analytical and a strategic thinker

Effective communicator and presenter

Organised in managing time and tasks, and can use multiple software

Proactive, self-motivating, and dedicated

Training & Support

if you’d like to develop your skills in an efficient way, it’s important to have the right training and support. Personal support in the form of a mentorships or a trainer who is available for support outside of the training hours would make a difference as it gives you guidance at the time you’d need it.

An additional benefit of personal support is that you build confidence that you’re on the way of becoming a superb digital marketer.

All Lente Digital Marketing programs provide that personal support to help you with things that are holding you up as every individual learns differently.

Who are the programs for?

Lente offers programs designed for people with different backgrounds and within different roles, but what they all have in common is that they'd like to gain Digital Marketing knowledge and skills and apply that to their job, projects, or to their own business. For example, that could be:

Juniors

who have just landed a Digital Marketing role and would like to learn all things Digital Marketing to apply it in their role.

Professionals

who have no to limited Digital Marketing experience and would like to divert their career to Digital Marketing.

Solopreneurs

who run their own business and like to apply Digital Marketing to achieve business goals, or to deliver this service to their clients.

Career with Lente

Career Opportunities

At Lente, our Digital Marketing training programs help you become a well-rounded marketer or a specialist in a particular discipline. With the GURU Program, you’ll gain the skills and knowledge needed to advance your career within your current organisation or beyond. Whether you want to specialise in a particular area like Paid Search or Data Analysis, or take on a more general marketing role, the opportunities are endless.

As you progress in your career, you may have the chance to take on more senior roles, such as team management and strategic project involvement. We believe that you’re in control of your career. Follow your passion, stay motivated, and the opportunities will come your way.