the GURU Program
Transform yourself into a Digital Marketing Guru with our complete on-the-job training program. Get to know and work with all Digital Marketing channels supported by an experienced trainer.
Program Overview
Who is the program for?
The GURU program is designed for anyone who currently or soon holds a Digital Marketing related role and doesn’t have any or much experience in this field. That could mean you could be a newly appointed digital marketing coordinator/executive or a junior (Digital) Marketer and follow the GURU program to become that all-round and experienced Digital Marketer.
Program Outcomes
After completion of the program you could confidently:
> Position yourself as an all-round mid-level Digital Marketer
> Implement, optimise, and report on campaigns across all relevant Digital Marketing channels
> Practice data analytics and data visualisation
> Strategise, plan, and manage Digital Marketing projects
Mentorship & Support
We don’t expect you to master everything at your first go so you probably like some support when you get familiar with the different activities. We help you during and outside of the training days and when the program has been completed. We offer messenger functionalities with your trainer and peers, consultation hours, and a personal mentor program to support you with your progress in the program and in your role.
Program Structure
The GURU program will be delivered in 4 phases to support your role in the best way possible:
FUNDAMENTALS
Understand Digital Marketing and Web Analytics and their roles in the business
KICK-START
Learn basic Search and Social Media implementation, optimisations, and reporting skills so that you can start working on the campaigns.
DEEP DIVE
Develop and apply advanced campaign optimisation skills and get introduced to all aspects of Digital Marketing.
WISDOM
Create valuable Digital Marketing strategy plans, manage different Digital Marketing projects, and develop or improve relevant soft skills.
Program Topics
Experience a comprehensive and diverse curriculum with the GURU program, designed to equip you with a broad range of knowledge and skills in various topics.
Introduction to Digital Marketing
> Define key digital marketing terms and concepts:
- Benefit and challenges of Digital Marketing
- Consumer Buying Funnel
- Customer Personas
> Understand the basic principles of all Digital Marketing channels and their purpose, its placement options, targeting options, and cost structures.
Web Analytics
> Understand the principles of digital analytics and its role in measuring and optimising marketing performance
> Use tools such as Google Analytics to track and analyse website traffic and user behaviour
Search (Paid & Organic)
> Paid Search:
- Create and manage a Google Ads and Bing Ads campaigns
- Identify the key components of a successful PPC campaign, including ad targeting, bidding, and ad copy
- Analyse campaign data using web analytics software and reporting tools to optimise and improve performance to achieve KPIs.
> SEO:
- Understand how search engines work and how they rank web pages
- Conduct keyword research and use it to optimize web content
Social (Paid & Organic)
> Social Media (Organic):
- Understand the major social media platforms and their audiences
- Create and manage social media accounts on platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn
- Develop a social media strategy that aligns with business goals and engages target audiences
- Understand Influencer Marketing and how to grow and maintain its follower-base
> Paid Social:
- Create and manage a Facebook or Instagram campaign
- Identify the key components of a successful social media campaign, including ad targeting, bidding, and ads
- Analyse campaign data to optimize performance and improve performance
Data Visualisation & Reporting
- Define the purpose and benefits of data collection and data visualisation
- Understand the audience for whom the data visualisation is created for
- Apply data visualisation techniques that will improve the user experience
- Use story-telling in the data visualisations
- Understand and apply the basic principles of data visualisation tools, including MS Excel and Google’s Looker Studio
Campaign Optimisation Techniques
- Explain the purpose of campaign optimisations
- Demonstrate basic and advanced campaign optimisation techniques across multiple campaigns on different channels and platforms
- Understand different campaign performance scenarios and apply relevant optimisation techniques
Content Marketing
- Understand the principles of content marketing and its role in the marketing funnel
- Measure the effectiveness of content marketing using metrics such as engagement, shares, and conversions
- Develop a content marketing strategy plan
- Create and distribute high-quality, engaging content that resonates with target audiences
- Understand the principles of sponsored content
- Create and manage a content marketing campaign
Email Marketing
- Understand the principles of email marketing and its role in the marketing funnel
- Create and manage email campaigns that engage subscribers and drive conversions
- Measure the effectiveness of email marketing using metrics such as open rates, click-through rates, and conversions
Display / Video / Retargeting
- Define the key principles and benefits of Display Advertising, programmatic buying, retargeting, video advertising
- Explain the differences between Display Advertising and Paid Search
- Develop, manage and optimise a campaign on the Google Display Network
Digital Marketing Strategies
- Develop a comprehensive digital marketing plan that aligns with business goals and budgets
- Identify target audiences and develop customer personas to guide marketing messaging and tactics
- Develop and implement an e-commerce strategy that optimizes the customer experience and drives sales
- Understand the principles of CRM and its role in managing customer interactions and relationships
Personal Branding
- Define personal branding and its importance in the modern professional landscape
- Understand the relationship between personal branding and digital marketing
- Develop a personal brand identity that aligns with personal values and professional goals
- Develop a social media strategy that aligns with personal branding goals and engages target audiences
Website Design / Landing Pages
- Understand the principles of website design and how they impact user experience
- Identify the elements of effective website design, including layout, typography, and color
- Identify the key elements of a high-converting landing page, including headlines, copy, images, and calls-to-action
- Identify the key elements of an effective A/B testing program, including hypothesis generation, test design, and analysis
- Understand how to use tools such as Google PageSpeed Insights and GTmetrix to test and optimize website performance
AI and Machine Learning in Marketing
- Define Artificial Intelligence (AI) and Machine Learning (ML) and understand their importance in marketing
- Identify the key applications of AI and ML in marketing, such as personalization, optimization, and predictive modeling
- Understand the advantages and challenges of using AI and ML in marketing
- Identify the types of data used in marketing applications of AI and ML, such as customer behavior data, social media data, and website analytics data
Soft Skills
Choose a selection or all soft skill trainings:
> Stakeholder Management
> Time Management
> Presentation Skills
> Project Management
Program Facilitation
Delivery of the GURU program is tailored to your needs so that you can learn Digital Marketing in the most effective way.
Hybrid learning
Join training days from our training facility in Surry Hills, or tune-in online. You can decided how you’d like to join each session, although we encourage you to join in person.
a Training Day
A typical training day starts with a recap of the previous session, continues with the Topic of the Day, and finishes with Game Time to practice your new skills.
Your Trainer
Your trainer is a practicing Digital Marketer with many years of industry and teaching experience.
Start Date & Duration
The GURU program takes 6 months to complete with weekly training days and there are monthly intakes.
Why choose the GURU program?
The GURU program is much more than an Digital Marketing course:
Program Value and Fee
The GURU program is valued at $15k for which you'd get 26 days of training, a 6-month mentorship program, and much more.
- Pay upfront
-
$
13,200
Enjoy a 12% discount
- Save $1,800 when you pay upfront.
- Pay in instalments
-
$
2,500
per month
- Split the total sum in 6 monthly payments.
Her open-mindedness, patience, strong communication skills, and many years of experience make Lidy an excellent educator.
Lidy's mentorship has helped me to feel more confident and align my business goals to our vision.
Lidy is a wonderful, professional and caring mentor, and working with Lidy was one of the best decisions I had made.
Lidy’s expertise as a digital marketer really helped me understand the process and programs involved
I would confidently say that Lidy would go an extra mile to help people achieve success
FAQs
Questions others have asked about the GURU Program:
What are the benefits of learning Digital Marketing?
Learning Digital Marketing can provide numerous benefits, such as increased job opportunities, improved marketing skills, the ability to reach and engage target audiences, and the potential to start your own business.
What skills do I need to learn for Digital Marketing?
Some of the key skills required for digital marketing include analytical skills, creativity, communication skills, technical skills, and marketing strategy knowledge.
How do I know if a digital marketing course is right for me?
To determine if a digital marketing course is right for you, consider your career goals, your interests and strengths, and your learning style. Look for programs that align with your goals and interests and that offer a learning format that suits your learning style.
How can I get certified in Digital Marketing?
To get certified in digital marketing, you can take a certification exam offered by organisations such as Google, Facebook, or HubSpot. These certifications can demonstrate your expertise in specific areas of digital marketing. The Lente GURU program supports the learning for these certificates and encourages you to complete these during the program.
Is it worth investing in a Digital Marketing course?
Ultimately, the value of a Digital Marketing course depends on your individual goals, career aspirations, and personal situation. If you’re looking to advance your career in Digital Marketing or improve your business’s online presence, a Digital Marketing course can be an excellent investment.
Would an online or face-to-face course be more beneficial for me?
Digital Marketing courses are offered in a variety of formats, including online courses, in-person classes, hybrid classes, self-paced learning, and bootcamps. What suits you best, depends on your learning style, travel times, your study room or facility. For example, consider if you’d be more motivated studying/working from home or in a training facility? Or would a combination of both work best for you? That’s the hybrid mode which is facilitated across all Lente programs.
What career opportunities are available for Digital Marketers?
Digital Marketing is a rapidly growing industry, and there are many career opportunities available for Digital Marketers. Whether you’d like to get into a more specialised role (e.g. a social media manager, content marketer, SEO specialist, PPC analyst, email marketer) or a more generic manager role (e.g. a Digital Marketing strategist, project manager, or marketing manager), the opportunities are endless.