the BESPOKE Programs
Unlock the potential of your team with Lente's custom Digital Marketing training programs. Tailored to your business processes, projects, and individual needs, our programs equip your talent with relevant skills to excel in their roles and drive business growth.
Program Features
We collaboratively design a Digital Marketing training program for your team, in where we tailor these features:
Program Outcomes
Together we design the outcomes of the program: what skills and knowledge would you like your team to have gained at completion of the program?
Topics & Content
Select different Digital Marketing topics and their focus points. Examples and demonstrations can be tailored to your industry and clients or projects.
Duration
Decide on the duration on the program and duration and frequency of the training sessions so its suits your company’s or project’s time line.
Delivery Mode
Choose the deliver mode of how the training will be facilitated: face-to-face, online, or hybrid.
Location
The training sessions could be hosted from our training facility in Surry Hills, but we’re open to facilitation at your company’s office too.
Support Level
Lente programs are known for their one-on-one support as part our mentor programs. Select how much personal support would be needed for your team members.
Who do we create programs for?
Our BESPOKE programs are tailored for businesses and agencies of any size, industry, and level of expertise. Whether you have fresh graduates, junior to mid-level talent, or individuals at the beginning of their Digital Marketing career, we have you covered. Our programs caters to those who are new to Digital Marketing, looking to learn new disciplines within it, or aiming to enhance their current skills.
Program Design
Although the Digital Marketing training in our BESPOKE program is customised to fulfil the unique requirements of your team, we follow a consistent development process for all our programs.
Program Examples
Get inspired by these example Digital Marketing programs so that you understand what we could do for your company.
This media agency has gained a big new client and would need to educate a new team of recruits to deliver media campaigns, including social media, paid search, and display. They’ve hired 2 Commerce graduates and 3 people with no more than 1 year of mixed Digital Marketing experience each.
By the end of the program, the participants should be able to:
- Understand the key principles of all Digital Marketing channels and their purpose, its placements, targeting options, bidding, ad best practices, and cost structures.
- Understand the principles of digital analytics and its role in measuring and optimising marketing performance
- Use tools such as Google Analytics to track and analyse website traffic and user behaviour
- Create and manage a Paid Search, Facebook or Instagram, and Display campaigns
- Demonstrate basic and advanced campaign optimisation techniques across multiple campaigns on different channels and platforms
- Understand and apply the basic principles of data visualisation tools, including MS Excel and Google’s Looker Studio
- Digital Marketing (re-)introduction
- Social Media: paid and owned
- Paid Search: Google Ads and Bing Ads
- Display / Video / Retargeting
- Campaign Optimisation Techniques
- Web Analytics
- Data Analysis & Reporting
Workshop style learning in where we first explain a topic or theory followed by a demonstration based on a relevant example, to complete the topic by providing the trainees with an opportunity to practice themselves.
Weekly 7-hour sessions, for 4 months, 16 sessions total. Workshop style learning in where we explain a topic or theory, demonstrate it with a relevant.
Training will be delivered face to face, in a meeting room facilitated at the media agency’s office.
Each trainee will receive half an hour weekly mentor meetings for personal learning support, delivered via a video call.
An ecommerce company had to down scale on their marketing activities when times were difficult about 2 years ago. But now the market has been growing in the past couple of months and strategy has been renewed, they’ve hired 3 new people in their marketing team who are responsible for the paid media campaigns within their own product vertical. All 3 new-hires have about 1 year of relevant work experience but they haven’t had proper training.
By the end of the program, the participants should be able to:
- Create, manage, an optimise advanced Google Ads, Facebook, Instagram, TikTok, and Display (prospecting & retargeting) campaigns to reach marketing objectives
- Apply advanced optimisation techniques on all paid media campaigns, using software like Criteo for retargeting and Integral Ad Science for prospecting campaigns
- Conduct A/B tests across multiple campaigns and landing pages to optimise conversion rates
- Use Google Analytics to track and analyse website traffic and user behaviour
- Understand and apply the basic principles of data visualisation on to Tableau dashboards
- Paid Search: Google Ads and Bing Ads
- Paid Social: Facebook, Instagram, TikTok
- Display prospecting and retargeting
- Campaign Optimisation Techniques
- A/B Testing
- Web Analytics
- Data Analysis & Reporting
Workshop style learning in where we first explain a topic or theory followed by a demonstration based on a relevant example, to complete the topic by providing the trainees with an opportunity to practice themselves.
The training kick-starts with a 4-day workshop week, followed by 6 bi-weekly day sessions to complete the program within 3 months. Quarterly training days will be organised after completion of the program to keep up with industry trends and technology, fine-tune optimisation techniques, and review performance.
Training will be delivered face to face at the Lente training facility in Surry Hills.
Each trainee will receive monthly 1-hour mentor meetings for personal learning support, delivered at the company’s office, for the duration of 1 year.
A boutique Performance Marketing Agency with small to medium sized clients experienced some recent turn-over due to a tight market. They were only able to hire graduates who’ve completed undergrad degrees in different study fields, not being marketing, but with the right drive and attitude to learn and work in performance marketing.
- Understand the basic principles of all Digital Marketing channels and their purpose, its placement options, targeting options, and cost structures
- Understand the principles of digital analytics and its role in measuring and optimising marketing performance
- Use Google Analytics to track and analyse website traffic and user behaviour
- Create and manage a Paid Search, Paid Social, and Display campaigns
- Demonstrate basic and advanced campaign optimisation techniques across multiple campaigns on different channels and platforms
- Understand and apply the basic principles of data visualisation tools, including MS Excel and Google’s Looker Studio
- Develop and present a comprehensive digital marketing plan that aligns with business goals and budgets
- Identify the key elements of a high-converting landing page, including headlines, copy, images, and call-to-actions
- Paid Search
- Paid Social
- Display / Video / Retargeting
- Affiliate Marketing
- Campaign Optimisation Techniques
- A/B Testing
- Web Analytics
- Data Analysis & Reporting
- Website Design & Landing Pages
- Presentation Skills
- Time Management Skills
Workshop style learning in where we first explain a topic or theory followed by a demonstration based on a relevant example, to complete the topic by providing the trainees with an opportunity to practice themselves.
Trainees participate in two half-day training sessions per week across a period of 6 months, including two 2-week breaks.
Training will be delivered in hybrid-mode at the Lente training facility in Surry Hills to which participants can join sessions online too.
Each participant will receive bi-weekly 1-hour mentor meetings for personal learning support during the duration of the program, delivered online via a video call.
Program Pricing
Our BESPOKE program is uniquely tailored to the specific needs of your team, which means there is no fixed price. We offer flexible options, whether you have a budget in mind or require a customised quote based on the specifications of your desired program.
Why choose a Lente BESPOKE program?
Unlock the advantages of a customised Digital Marketing training program designed exclusively for your team.
Her open-mindedness, patience, strong communication skills, and many years of experience make Lidy an excellent educator.
Lidy's mentorship has helped me to feel more confident and align my business goals to our vision.
Lidy is a wonderful, professional and caring mentor, and working with Lidy was one of the best decisions I had made.
Lidy’s expertise as a digital marketer really helped me understand the process and programs involved
I would confidently say that Lidy would go an extra mile to help people achieve success
FAQs
Questions others have asked about the BESPOKE Program:
What is a tailored training program?
A tailored training program is a customised training program that is designed specifically for your organisation. It is tailored to your employees’ needs, job roles, and specific skill sets.
Why should I choose a tailored training program over a generic training course?
A tailored training program is more relevant and specific to your organisation’s needs. It addresses the specific skills and knowledge gaps that your employees have, and ensures that they receive training that is directly applicable to their job roles.
How is a tailored training program developed?
A tailored training program is developed through a process of consultation with your organisation. This may involve conducting a needs analysis to identify the specific training needs of your employees, and working with your organisation to develop a customised training program that addresses these needs.
How long does a tailored training program take to develop?
The time it takes to develop a tailored training program will depend on the complexity of the training needs and the size of the organisation. A tailored training program may take several weeks to develop before the program can commence. View Lente’s program design process here.
Can a tailored training program be delivered online?
Yes, a tailored training program can be delivered online, in-person, or in hybrid mode (participants can choose to attend training in-person or virtually from home or the office) depending on your organisation’s needs and preferences.
How often should a tailored training program be offered?
The frequency of a tailored training program will depend on your organisation’s needs and the pace of change in your industry. However, regular training is important to ensure that employees stay up-to-date with new skills and best practices.